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                     Updated 4/14/05
  

 Late news    

   

Sports drink makers, bottled water
distributors switch to empty bottles

 

Quick response to news that water kills

The report from a leading medical journal that drinking too much water is worse than dehydration has prompted American industry to introduce a hot new product: empty bottles.

The bottled water industry is rapidly changing to a bottled nothingness industry. Gator Aid is about to change its name to Camel Aid.

For years, athletes were told to drink plenty of liquids during exercise, but the study found this killed people rather than saving them. Thus, some sports drink manufacturers (those that don't start bottling vacuity) will put health warning labels on their drinks, stating "Caution: This product is a killer."

The industry hopes the warning will have the same effect that health warnings initially had on cigarettes -- making the products more glamorous.

But the government is moving rapidly to prevent over-indulgence, especially among impressionable young people. It has ordered drinking fountains removed from schools and public places, and restaurants will be required to see proof-of-age when patrons ask for water.

Police are setting up road stops to check for overly-hydrated motorists.

Mothers Against Drunk Driving (MADD) faces new fundraising competition from a group called Fathers Against Terrifying Hydration Excesses Among Drivers (FATHEAD).

Finally, the liquor industry plans a new ad campaign noting that alcohol has the beneficial ability to dehydrate you. Thus the slogan will be, "When it's one for the road, make sure it's Irish coffee."
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Check out our previous article:

Other congressmen blast DeLay
for not having a girlfriend to hire


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